a socially responsible tech start-up & plant nursery, currently building a suite of open-source software tools & services to provide semi-automated high-efficiency cultivation technology + other resources to cultivators of all types/sizes.


Company GOAL

Prior to establishing a brick & mortar plant nursery, HOOG™ is building a suite of open-source software tools & services - almost like Open Source Ecology but for tomato cultivation (initially) and eventually for legal NYS OCM-licensed cannabis cultivation & production.

OUR FIRST apparel line


Love it? Tag us to let us know on your favorite social platform and maybe we'll slide a discount code into your DM's! ;)


Watch our 10,000 ft overview

YouTube mirror available here.

Sources & Credits

New York Times story on the state of the legacy (illegal) market.


Our GitHub repository, including early software architecture and development roadmaps

Voiceover & Animation By: @viddyguy (external link)


Coming soon!

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