TECH FIRM &
SPECIALTY PLANT NURSERY
A: Opportunity often knocks at odd times.
In the days after Governor Cuomo signed the legalization of recreational cananbis into New York State law, my mind was racing with possibilities of how I could build a cannabis company that doesn't try to hoover up profits but instead behaves like a socially responsible company, combatting social inequialty by providing good jobs to the hardest working people in the State, & advocates for a progressive agenda at a lobbying/policy level.
As my mind raced off, on 03/31 & 04/01, I thought of a way to disrupt an entire industry that basically doesn't even exist yet; using open-source technology to kill the inefficient cannabis cultivators, eventually leaving the marketplace full of ONLY the most efficient, best-priced, and (hopefully) socially responsible cannabis companies. Thus, the CaaS model was born, which will anchor HOOG's operations at a technical level.
Below are the three most important "influencers" in HOOG's creation and my personal branding as Founder.
Feel free to throw on my light-hearted Spotify playlist (embedded to the right) while scrolling.
I greatly admire Dave Grohl of Foo Fighters, Them Crooked Vultures, and formerly Nirvana; he’s an immensely talented musician and early in his career experienced profound tragedy. While fighting depression, he went on to solo-record a 15-song demo tape (playing every instrument and singing every vocal for all of them except the guitar part of “X-Static”) that, once formed, would become the band’s first self-titled album.
In addition to his incredible accomplishments, I also admire him for openly admitting his mistakes. Around 2009, in order to take care of a newborn, form the supergroup Them Crooked Vultures by night, and record Foo Fighters material by day, Grohl was drinking some 3 pots of coffee a day while sleeping 2-4 hours per night. Though his caffeine abuse did fuel some incredible accomplishments, it also landed him in the hospital after returning from a gig at the White House. I keep his story in mind every morning when I grind the beans for my morning cuppa joe.